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The Australian Internet Market: History and Forecast 2000-2015

The Australian Internet Market: History and Forecast 2000-2015 – January 2011

This publication comes in the form of a spreadsheet-style report, which provides up-to-date service take-up and forecasting information on Australia’s Internet market. This publication covers Broadband and Narrowband technologies giving an insight into how the market has developed over the last ten years and provides growth forecasts to 2015 in 6-month increments.

Market Clarity’s forecast incorporates data from NBN Co’s Dec 2010 business plan, the latest ABS Internet data and ISP results. This research focuses on the fixed Internet market, but also includes key data on emerging mobile broadband trends.

The Australian Internet Market Tracker: History and Forecast 2000-2015 Report provide a year-by-year analysis of the market for Broadband, Narrowband and overall Internet services, covering:

  • Revenue
  • Services In Operation (SIOs)
  • Monthly Average Revenue Per User (ARPU)
  • Market Share by Services in Operation (SIOs) in Dec 2009
  • Market Share by Revenue in Dec 2009
  • Segmentation by Retail and Wholesale Markets
  • Segmentation by Residential and Business Markets
  • Segmentation by Business Size
  • Segmentation by Industry
  • Segmentation by State (Overall, Residential, Business)
  • Segmentation by Metro and Regional (Overall, Residential, Business)
  • Segmentation by Speed (Overall, Residential, Business)
  • Segmentation by Technology

This primary research publication covers 26 retail ISPs and 8 wholesale ISPs with a number of these companies providing both retail and wholesale services thus, providing market information for 28 companies. Information is tracked for the following companies:

  • AAPT
  • Adam Internet
  • Agile/Internode
  • Amcom
  • BigAir
  • Chariot Limited (historic information, now owned by TPG)
  • Clever Communications
  • Dodo Internet
  • Eftel (formerly Datafast)
  • Exetel
  • Hutchison (historic information, now part of VHA)
  • iiNet (including Ozemail in 2005)
  • M2 (reporting on historic People Telecom/Swiftel)
  • Neighborhood Cable (historic information, now owned by TransACT)
  • Netspace (historic information, now owned by iiNet)
  • Nextep Retail and Wholesale
  • Optus Retail and Wholesale
  • Pacific Internet
  • Personal Broadband (historic information)
  • PowerTel Retail and Wholesale (historic information including Request DSL)
  • Primus
  • Telstra Retail and Wholesale
  • TPG
  • TransACT
  • Unwired Retail and Wholesale (historic information, now owned by Channel 7)
  • Westnet (historic information, now owned by iiNet)
  • VHA (including historic Vodafone)
  • Wizz Communications (historic information, now owned by BigAir)

The Australian Internet Market Tracker: History and Forecast 2000-2015 spreadsheet-style report costs $8,000.00 plus GST. It contains 72 worksheets of service provider data and forecasts.

The Australian Internet Market Tracker: History and Forecast 2000-2015 Report

Spreadsheet Style Report: Table of Contents

Table Description
1 Table of Contents
2 Copyright Information
3 ISPs Tracked in Study
4 Fixed Internet forecast of Services in Operation (SIO) by Fixed BB, Narrowband, and overall Internet: 2000-2015
5 Internet forecast of Services in Operation (SIO) by Total (Fixed + Mobile) BB, Narrowband, and overall Internet: 2000-2015
6 Fixed Internet forecast of Services in Operation (SIO) by Residential and Business segments: 2000-2015
7 Narrowband (<256 Kbps) Internet forecast of Services in Operation (SIO) by Residential and Business segments: 2000-2015
8 Residential Fixed Internet forecast of Services in Operation (SIO) by Fixed BB, Narrowband, and overall Internet: 2000-2015
9 Business Fixed Internet forecast of Services in Operation (SIO) by BB, Narrowband, and overall Internet: 2000-2015
10 Fixed Internet forecast of Services in Operation (SIO) by State: 2000-2015
11 Fixed Internet forecast of Services in Operation (SIO) by Metro (Capital City) and Regional: 2000-2015
12 Residential Fixed Internet forecast of Services in Operation (SIO) by State: 2000-2015
13 Residential Fixed Internet forecast of Services in Operation (SIO) by Metro (Capital City) and Regional: 2000-2015. (Also includes Market Clarity assessment of HH within 3 and 5 Km of existing Fixed BB infrastructure.)
14 Business Fixed Internet forecast of Services in Operation (SIO) by State: 2000-2015
15 Business Fixed Internet forecast of Services in Operation (SIO) by Metro (Capital City) and Regional: 2000-2015
16 Business Fixed Internet forecast of Services in Operation (SIO) by Business Size: 2000-2015. The following segments are covered:1. Small to 100+ Biz Segmentation1-4 Staff Business Fixed Internet Services in Operation (SIOs)

5-19 Staff Business Fixed Internet Services in Operation (SIOs)

20-99 Staff Business Fixed Internet Services in Operation (SIOs)

100+ Staff Business Fixed Internet Services in Operation (SIOs)

2. Medium to Large Biz Segmentation

100+ Staff Business Fixed Internet Services in Operation (SIOs)

100-249 Staff Business Fixed Internet Services in Operation (SIOs)

250-499 Staff Business Fixed Internet Services in Operation (SIOs)

500+ Staff Business Fixed Internet Services in Operation (SIOs)

3. Large Biz segmentation

100-199 Staff Business Fixed Internet Services in Operation (SIOs)

200-249 Staff Business Fixed Internet Services in Operation (SIOs)

100-249 Staff Business Fixed Internet Services in Operation (SIOs)

17 Business Fixed Internet forecast of Services in Operation (SIO) by Business Vertical Industry: 2000-2015. The following segments are covered:1. Mining2. Manufacturing

3. Electricity, Gas, Water and Waste Services (Electricity, Gas and Water Supply)

4. Construction

5. Wholesale Trade

6. Retail Trade

7. Accommodation and Food Services (Accommodation, Cafes and Restaurants)

8. Transport, Postal and Warehousing (Transport and Storage)

9. Information Media and Telecommunications (Communication Services)

10. Rental, Hiring and Real Estate Services (Property and Business Services)

11. Professional, Scientific and Technical Services

12. Administrative and Support Services

13. Health Care and Social Assistance (Health and Community Services)

14. Arts and Recreation Services (Cultural and Recreational Services)

15. Other Services (Personal and Other Services)

18 Broadband forecast of Services in Operation (SIO) by Total Market (Fixed + Mobile)
19 Fixed Broadband (>256 Kbps) Internet forecast of Services in Operation (SIO) by Residential and Business segments: 2000-2015 (Also includes Market Clarity assessment of HH within 3 and 5 Km of existing BB infrastructure.)
20 Fixed Broadband Internet forecast of Services in Operation (SIO) by State: 2000-2015
21 Fixed Broadband Internet forecast of Services in Operation (SIO) by Metro (Capital City) and Regional: 2000-2015.
22 Fixed Broadband forecast of Services in Operation (SIO) by State: 2000-2015
23 Fixed Broadband Internet forecast of Services in Operation (SIO) by Speed: 2000-2015. The following segments are covered:1. Residential SegmentationResidential Fixed BB SIOs: 256 Kbps to less than 512 Kbps

Residential Fixed BB SIOs: 512 Kbps to less than 1.5 Mbps

Residential Fixed BB SIOs:  1.5 Mbps and Above

Residential Fixed BB SIOs:  1.5 Mbps to 8 Mbps

Residential Fixed BB SIOs:  8 Mbps to less than 24 Mbps

Residential Fixed BB SIOs:  24 Mbps or greater

2. Business Segmentation

Business Fixed BB SIOs: 256 Kbps to less than 512 Kbps

Business Fixed BB SIOs: 512 Kbps to less than 1.5 Mbps

Business Fixed BB SIOs:  1.5 Mbps and Above

Business Fixed BB SIOs:  1.5 Mbps to 8 Mbps

Business Fixed BB SIOs:  8 Mbps to less than 24 Mbps

Business Fixed BB SIOs:  24 Mbps or greater

3. Fixed Broadband

Fixed BB SIOs: 256 Kbps to less than 512 Kbps

Fixed BB SIOs: 512 Kbps to less than 1.5 Mbps

Fixed BB SIOs:  1.5 Mbps and Above

Fixed BB SIOs:  1.5 Mbps to 8 Mbps

Fixed BB SIOs:  8 Mbps to less than 24 Mbps

Fixed BB SIOs:  24 Mbps or greater

24 Fixed Broadband Internet forecast of Services in Operation (SIO) by Technology: 2000-2015. The following segments are covered:1. ADSL2. Other DSL (Primarily SHDSL)

3. Cable (HFC)

4. Fibre Technology: Primarily FTTN and FTTH

5. Satellite

6. Fixed Wireless (Excluding Cell Technologies)

7. Unspecified Technologies

8. Total: Fixed Broadband Internet SIOs

25 Residential Fixed Broadband forecast of Services in Operation (SIO) by State: 2000-2015
26 Residential Fixed Broadband Internet forecast of Services in Operation (SIO) by Metro (Capital City) and Regional: 2000-2015. (Also includes Market Clarity assessment of HH within 3 and 5 Km of existing Fixed BB infrastructure.)
27 Business Fixed Broadband Internet forecast of Services in Operation (SIO) by State: 2000-2015
28 Business Fixed Broadband Internet forecast of Services in Operation (SIO) by Metro (Capital City) and Regional: 2000-2015.
29 Business Fixed Broadband Internet forecast of Services in Operation (SIO) by Business Size: 2000-2015. The following segments are covered:1. Small to 100+ Biz Segmentation1-4 Staff Business Fixed Internet Services in Operation (SIOs)

5-19 Staff Business Fixed Internet Services in Operation (SIOs)

20-99 Staff Business Fixed Internet Services in Operation (SIOs)

100+ Staff Business Fixed Internet Services in Operation (SIOs)

2. Medium to Large Biz Segmentation

100+ Staff Business Fixed Internet Services in Operation (SIOs)

100-249 Staff Business Fixed Internet Services in Operation (SIOs)

250-499 Staff Business Fixed Internet Services in Operation (SIOs)

500+ Staff Business Fixed Internet Services in Operation (SIOs)

3. Large Biz segmentation

100-199 Staff Business Fixed Internet Services in Operation (SIOs)

200-249 Staff Business Fixed Internet Services in Operation (SIOs)

100-249 Staff Business Fixed Internet Services in Operation (SIOs)

30 Business Fixed Broadband Internet forecast of Services in Operation (SIO) by Business Vertical Industry: 2000-2015. The following segments are covered:1. Mining2. Manufacturing

3. Electricity, Gas, Water and Waste Services (Electricity, Gas and Water Supply)

4. Construction

5. Wholesale Trade

6. Retail Trade

7. Accommodation and Food Services (Accommodation, Cafes and Restaurants)

8. Transport, Postal and Warehousing (Transport and Storage)

9. Information Media and Telecommunications (Communication Services)

10. Rental, Hiring and Real Estate Services (Property and Business Services)

11. Professional, Scientific and Technical Services

12. Administrative and Support Services

13. Health Care and Social Assistance (Health and Community Services)

14. Arts and Recreation Services (Cultural and Recreational Services)

15. Other Services (Personal and Other Services)

31 Business Fixed Broadband Internet forecast of Services in Operation (SIO) by Business Technology: 2000-2015. The following segments are covered:1. DSL Business Fixed Broadband SIOs2. Cable (HFC) Business Fixed Broadband SIOs

3. Fixed Wireless Business Fixed Broadband SIOs (any fixed wireless technology)

4. Fibre + Non-Specified Technology: Primarily FTTN, and some Direct Fibre Business Fixed Broadband SIOs

32 Wholesale Fixed Broadband Internet forecast of Services in Operation (SIO): 2000-2015. Retail and wholesale comparisons are provided.Wholesale ULL and LSS forecast of Services in Operation (SIO): 2000-2015.
33 Fixed Internet Market Forecast including Revenue and SIOs: 2000-2015. The following segments are covered:1. Fixed Broadband MarketFixed Broadband Internet Revenue

Fixed Broadband Internet Services in Operation (SIOs)

2. Fixed Narrowband Market

Fixed Narrowband Internet Revenue

Fixed Narrowband Internet Services in Operation (SIOs)

3. Total Internet Market (Including Fixed Broadband and Narrowband services)

Fixed Internet Revenue

Fixed Internet Services in Operation (SIOs)

34 Fixed Internet Market Forecast including Revenue and SIOs: 2000-2015. The following segments are covered:1. Fixed Residential MarketFixed Residential Internet Revenue

Fixed Residential Internet Services in Operation (SIOs)

2. Fixed Business Market

Fixed Business Internet Revenue

Fixed Business Internet Services in Operation (SIOs)

3. Total Internet Market (Including Residential and Business services)

Fixed Internet Revenue

Fixed Internet Services in Operation (SIOs)

35 Narrowband Market Revenue Summary Forecast: 2000-2015. The following segments are covered:1. Residential Narrowband Revenue2. Business Narrowband Revenue

3. Retail Narrowband Internet Revenue

36 Fixed Broadband Market Revenue Summary Forecast: 2000-2015. The following segments are covered:1. Residential Fixed Broadband Revenue2. Business Fixed Broadband Revenue

3. Retail Fixed Broadband Internet Revenue

37 Residential Market Revenue Summary Forecast: 2000-2015. The following segments are covered:1. Residential Narrowband Revenue2. Residential Fixed Broadband Revenue

3. Residential Fixed Internet Revenue

38 Business Market Revenue Summary Forecast: 2000-2015. The following segments are covered:1. Business Narrowband Revenue2. Business Fixed Revenue

3. Business Fixed Internet Revenue

39 Broadband Market Revenue Summary Forecast: 2000-2015. The following segments are covered:1. Fixed Broadband Revenue2. Mobile Broadband Revenue

3. Combined Fixed and Mobile Broadband Internet Revenue

40 Wholesale Fixed Broadband Market Overview Forecast including Revenue, SIOs, ARPU and Monthly Yield: 2000-2015. The following segments are covered:1. Wholesale Fixed Broadband MarketWholesale Fixed Broadband Internet Revenue

Wholesale Fixed Broadband Internet Services in Operation (SIOs)

Wholesale Fixed Broadband Internet Monthly Known ARPU

Wholesale Fixed Broadband Internet: Calculation of Monthly Yield – average monthly revenue not accounting for SIO ramp-up during the year

2. Retail Fixed Broadband Revenue

Retail Fixed Broadband Internet Revenue

Retail Fixed Broadband Internet Services in Operation (SIOs)

3. Wholesale ULL and LSS Revenue

41 Fixed Internet ARPU forecast of Services in Operation (SIO) by BB, Narrowband, and overall Internet: 2000-2015
42 Broadband ARPU forecast by Fixed and Mobile segments: 2000-2015
43 Fixed Internet ARPU forecast of Services in Operation (SIO) by Residential and Business segments: 2000-2015
44 Narrowband (<256 Kbps) Internet ARPU forecast of Services in Operation (SIO) by Residential and Business segments: 2000-2015
45 Fixed Broadband (>256 Kbps) Internet ARPU forecast of Services in Operation (SIO) by Residential and Business segments: 2000-2015
46 Residential Fixed Internet ARPU forecast of Services in Operation (SIO) by BB, Narrowband, and overall Internet: 2000-2015
47 Business Fixed Internet ARPU forecast of Services in Operation (SIO) by BB, Narrowband, and overall Internet: 2000-2015
48 Retail Fixed Internet Services in Operation (SIO) by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
49 Residential Fixed Internet Services in Operation (SIO) by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
50 Business Fixed Internet Services in Operation (SIO) by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
51 Retail Narrowband (less than 256 Kbps) Internet Services in Operation (SIO) by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
52 Residential Narrowband (less than 256 Kbps) Internet Services in Operation (SIO) by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
53 Retail Fixed Broadband Services in Operation (SIO) by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
54 Residential Fixed Broadband Services in Operation (SIO) by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
55 Business Fixed Broadband Services in Operation (SIO) by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
56 Retail Mobile Broadband Services in Operation (SIO) by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
57 Wholesale Fixed Broadband Services in Operation (SIO) by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
58 Fixed Internet Revenue by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
59 Residential Fixed Internet Revenue by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
60 Business Fixed Internet Revenue by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
61 Narrowband Internet Revenue by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
62 Residential Narrowband Revenue by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
63 Fixed BB Revenue by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
64 Residential Fixed BB Revenue by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
65 Business Fixed BB Revenue by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
66 Wholesale Fixed Broadband Revenue by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
67 Fixed Internet ARPU by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
68 Fixed BB ARPU by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
69 Narrowband ARPU by ISP – Historic information commences in June 2000 and ends at the Dec 2009 period.
70 Market Share by Fixed Internet Services in Operation – Dec 2009
71 Market Share by Fixed Internet Revenue – Dec 2009
72 Market Share by Fixed Broadband Services in Operation – Dec 2009
73 Market Share by Fixed Broadband Revenue – Dec 2009
74 Market Share by Narrowband Services in Operation – Dec 2009
75 Market Share by Narrowband Revenue – Dec 2009

Report Pricing

Report Description Price Ex GST GST Total
The Australian Internet Market Tracker: History and Forecast 2000-2015 Spreadsheet-style Report
Delivered in MS Excel format
$8,000.00 $800.00 $8,800.00
The Australian Internet Market Tracker: History and Forecast 2000-2015 Spreadsheet Table
(Individually priced, for those customers who are interested in the information contained in a single spreadsheet “Chapter”).
Delivered in MS Excel format
$500.00 $50.00 $550.00

 

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