Is Satellite Still Competitive?
Market Clarity Examines Satellite Provider Market
Sydney, AUSTRALIA — September 11, 2006: In spite of federal government initiatives to make satellite broadband more competitive, Australia still retains a relatively small satellite broadband provider market, according to research published recently by Market Clarity.
The research was presented to delegates to the 2006 ATUG Satellite Forum in late August by Market Clarity’s CEO, Shara Evans.
While there are now more than 550 ISPs in Australia (according to Market Clarity’s ISP database, which was updated in early August), only 33 providers offer retail satellite services, compared to 473 ADSL retailers and 129 fixed wireless broadband providers.
Market Clarity’s research found that only 6 ISPs rely solely on satellite services, with most providers using satellite to extend their reach to remote and regional locations where ADSL-based services are not viable.
Even with Federal Government subsidies, Market Clarity found that this important regional access technology remains expensive on both a monthly fee and a per-megabyte basis. “Unfortunately, satellite providers have mostly been slow to respond to the growth of â€˜shaped’ plans as an alternative to download fees,” Evans said.
“As a result, a heavy user would find satellite broadband more than ten times more expensive than an ADSL service being used with the same levels of downloads.”
Evans said that although satellite remains vital in applications such as health, farming, remote education, mining and emergency services, but providers need to look for more ways to make their services more viable for the community at large.
Positioning Satellite in 2006 is a presentation-style report available now from Market Clarity, for $495 plus GST.
About Market Clarity
Market Clarity is an award-winning telecommunications analyst firm founded in January 2006 by leading Australian telecommunications researcher and strategic consultant, Shara Evans. The firm covers all aspects of telecommunications, including traditional and converged services and technologies. Market Clarity’s extensive databases of technical and market information cover a wide range of facts and figures on the technologies and services that are shaping the Australian telecommunications market. Market Clarity’s GIS tools and research databases enable the correlation and presentation of highly complex information in an intuitive geographic (map) format.
Market Clarity’s insights are derived from a deep understanding of technology, coupled with comprehensive research, which examines each segment of a service’s value chain as well as underlying population demographics. By leveraging its engineering knowledge with an ongoing primary research program, Market Clarity provides insight, intelligence and advice on all aspects of the Australian telecommunications market including traditional, converged and future technologies. Market Clarity’s unparalleled market knowledge and research databases are brought to all consulting engagements.
Market Clarity’s contribution to telecommunications in Australia was recognised by the telecommunications industry’s peak body, the Communications Alliance, which awarded the company its 2007 ACOMMS award for Services to the Industry – Professional Services.
Market Clarity is headquartered in Sydney, Australia.