Augmented Reality will Inform, Entertain … and Empower
Posted by Shara Evans in BlogAugmented reality is a broad term encompassing technologies that add information to our, generally visual, experiences of the real world. Examples include: nutrition information about a product on a supermarket shelf, the identity of a person using facial recognition technology, multiple views of a sporting event, or value and location information on a property for sale.
In this Future Tech interview, we speak with augmented reality pioneer, Scott O’Brien. He examines some of the current and emerging applications for augmented reality, looks at the key enabling technologies, and at recent acquisitions as global players move to gain an early lead in the field.
