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Shara Evans Launches New Research Firm

Shara Evans Launches New Research Firm

Posted by Shara Evans in Press Releases 07 Feb 2006


7 February 2006 – Well-known industry analyst, Shara Evans, has launched a new business called Market Clarity specialising in telecommunications research, analysis and market intelligence.

Shara — who founded research firm Telsyte in 1997 and successfully sold it to Gibson Quai – AAS, part of publicly listed UXC Limited, in December 2002 — resigned from Telsyte in late December 2005 to start the new venture.

The company will be launching a range of new research reports in coming weeks. The first of which will cover theAustralian Fixed Voice market from 2000-2010.

Existing customers already include leading Australian telecommunications carriers, industry organisations and private sector clients.

Noted technology specialist, Richard Chirgwin, has joined Market Clarity as Research Manager.

“Market Clarity will deliver in-depth, high quality analysis of the telecommunications sector, giving providers, industry bodies and private sector clients a more detailed understanding of the forces that affect their business success,” said Shara Evans, CEO, Market Clarity.


About Market Clarity

Market Clarity is an award-winning telecommunications analyst firm founded in January 2006 by leading Australian telecommunications researcher and strategic consultant, Shara Evans. The firm covers all aspects of telecommunications, including traditional and converged services and technologies. Market Clarity’s extensive databases of technical and market information cover a wide range of facts and figures on the technologies and services that are shaping the Australian telecommunications market. Market Clarity’s GIS tools and research databases enable the correlation and presentation of highly complex information in an intuitive geographic (map) format.

Market Clarity’s insights are derived from a deep understanding of technology, coupled with comprehensive research, which examines each segment of a service’s value chain as well as underlying population demographics. By leveraging its engineering knowledge with an ongoing primary research program, Market Clarity provides insight, intelligence and advice on all aspects of the Australian telecommunications market including traditional, converged and future technologies. Market Clarity’s unparalleled market knowledge and research databases are brought to all consulting engagements.

Market Clarity’s contribution to telecommunications in Australia was recognised by the telecommunications industry’s peak body, the Communications Alliance, which awarded the company its 2007 ACOMMS award for Services to the Industry – Professional Services.

Market Clarity is headquartered in Sydney, Australia.