Australia’s Leading Telecom Infrastructure Business Intelligence Service Releases Major Update
- Unique Single Source for Identifying National Transmission Infrastructure Details
- A Major Resource For Australian Telecoms Investments
Sydney, AUSTRALIA — 3 April 2007. Australia’s leading telecom infrastructure business intelligence service has released an expanded version of its unique resource, which identifies the location of Australia’s current telecommunications infrastructure.
The expanded telecom business intelligence service assists carriers, service providers and government agencies with fast and reliable information on the location, ownership and components of Australia’s telecoms infrastructure.
Developed by leading telecommunications advisory company, Market Clarity, the telecom infrastructure database tracks information on the infrastructure holdings deployed and in service from 118 different infrastructure owners.
The database features key details on 4,500 DSLAM locations, up from 4,000 when the service was launched last year. It also includes 700 access fibre service areas covering 1,480 POPs held by 23 owners, HFC network coverage from 5 owners, and 1,770 fixed wireless broadband base stations owned by 66 organisations.
Also included are location details of 2G and 3G mobile network base stations held by
4 owners, as well as long-haul fibre networks from 11 providers covering 200+ towns served by 500 POPs, and long-haul microwave networks held by 28 owners.
“The SQL-based telecom infrastructure database can quickly resolve complex queries, correlating telecoms infrastructure against ABS population, household and business demographics, as well as service take-up data.”
Market Clarity has also added Geographic Information Systems (GIS) mapping to its capabilities, enabling the production of detailed telecoms infrastructure maps.
Using the new GIS capabilities, Shara Evans, CEO of Market Clarity, will be presenting for the first time a composite picture of Australia’s telecoms infrastructure at the CommsDay Summit 2007 held in Sydney today. It will cover Telstra and non-Telstra infrastructure.
Evans said the composite picture of Australia’s telecommunications infrastructure investment had taken two consultant years to develop.
“It is a unique vehicle that allows you to see first hand where telecoms infrastructure is located,” she said. “There is no other resource like it available to government, developers, and lenders seeking to invest in Australia’s telecommunications infrastructure.”
Market Clarity’s telecoms business intelligence service provides organisations and government with highly robust information on Australia’s telecoms infrastructure.
“The information requirement may be small or large. It may be related to specific infrastructure types or owners, as well as corresponding demographic information at a regional, suburb or postcode level. The business intelligence service outputs can then be used to identify the most likely candidates for investment.”
“It can also be used to refine a business case or a proposal to include tangible information about the market, or used in a third party review of a business case to verify facts, fine tune proposals or identify areas that may have been missed,” she said.
” Enterprise customers can also benefit from Market Clarity’s telecoms business intelligence service. For instance, an enterprise customer may want to know the available infrastructure-based options to connect one or more sites. The telecoms business intelligence service can identify the providers that have broadband access infrastructure in every postcode, along with the contact details for each infrastructure owner â€” providing an infrastructure locater service,” she said.
Evans said the information drawn from the Market Clarity telecommunications infrastructure database could be cross correlated with the firm’s Market Tracker forecast databases to more accurately assess likely take up rates of a service or a technology.
“The business intelligence service provides organisations looking to participate in telecom infrastructure investments with a third party independent resource that can assist them in identifying specific areas they should target in their proposals or provide an independent business case verification check. This can be a very affordable way to check assumptions behind their business case.”
She said the Market Clarity Telecoms Business Intelligence Service also provided a resource for SMEs, enterprises and government agencies seeking cost effective ways to connect a given site to a customer’s network in a remote area.
Evans said the telecoms infrastructure database has been updated over the past 6 months via primary research, carrier and service provider resources and ACMA radiocomm license applications. Also used were diverse secondary research sources such as news articles, press releases, service maps and published industry studies by the federal government, industry groups, as well as state and local governments.
“The Telecoms Business Intelligence Service allows you to identify telecoms infrastructure by ownership and location captured to State, Statistical Division, Statistical-Sub Division and postcode levels. Infrastructure identification can also be correlated to the presence of competing infrastructure. The telecoms infrastructure database also includes the technology and location of backhaul services, access services, and information about residential, business and population demographics.”
About Market Clarity
Market Clarity is an award-winning telecommunications analyst firm founded in January 2006 by leading Australian telecommunications researcher and strategic consultant, Shara Evans. The firm covers all aspects of telecommunications, including traditional and converged services and technologies. Market Clarity’s extensive databases of technical and market information cover a wide range of facts and figures on the technologies and services that are shaping the Australian telecommunications market. Market Clarity’s GIS tools and research databases enable the correlation and presentation of highly complex information in an intuitive geographic (map) format.
Market Clarity’s insights are derived from a deep understanding of technology, coupled with comprehensive research, which examines each segment of a service’s value chain as well as underlying population demographics. By leveraging its engineering knowledge with an ongoing primary research program, Market Clarity provides insight, intelligence and advice on all aspects of the Australian telecommunications market including traditional, converged and future technologies. Market Clarity’s unparalleled market knowledge and research databases are brought to all consulting engagements.
Market Clarity’s contribution to telecommunications in Australia was recognised by the telecommunications industry’s peak body, the Communications Alliance, which awarded the company its 2007 ACOMMS award for Services to the Industry – Professional Services.
Market Clarity is headquartered in Sydney, Australia.