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Market Clarity Resources – Technology Guides

Market Clarity Resources

Market Clarity’s free content includes:


Technology Guides

 

IP Telephony: Driving Business Transformation (April 2007): This Technology Guide explains how a successful IP telephony implementation brings with it an infrastructure that can form the basis of a completely unified communications architecture — enabling application integration and enterprise mobility.

Demystifying Business VoIP Services (August 2006): This Technology Guide explains key aspects of Business VoIP services in an easy-to-understand manner.

Demystifying Layer 2 and Layer 3 VPNs (June 2006): This Technology Guide is designed to give readers a pragmatic understanding of the technologies used to deliver WAN services.


IP Telephony: Driving Business Transformation (April 2007)

IP Telephony is not only a technology; it is also a journey. For some companies, the journey begins with the need to replace or upgrade an aging PABX or key telephone system. Others are driven by a desire to reduce call costs by using their IP networks to carry inter-office traffic.

The most important characteristic of IP Telephony, however, lies further along the journey, when a company realises that a successful IP telephony implementation brings with it an infrastructure that can form the basis of a completely unified communications architecture.

The infrastructure that delivers IP Telephony can also enable a new wave of application integration. Indeed, one can say that the capabilities inherent in a Unified Communications architecture — a key feature of many IP Telephony systems — is a building block which can support the integration of additional applications and databases.

Examples of IPT-based application integration range from the relatively simple, to highly complex. For instance, adding interoperability between directory and email applications, such as Microsoft Outlook, with the IPT system can provide end users with click-to-dial, click-to-conference or click-to-videoconference capabilities with little fuss, and all within the integrated application.

However, the power of a unified communications strategy goes much beyond this. For instance, information from a Customer Relationship Management (CRM) system can be integrated with the IPT system to play specific welcome messages to callers, or to provide greetings that also integrate information from the recipient’s calendar to provide highly customised information about the recipient’s schedule for the day.

IP Telephony: Driving Business Transformation is designed to assist organisations get the most out of their IP Telephony implementation. Topics covered include:

  • An Introduction to IP Telephony as a Transforming Technology
  • Understanding Unified Communications
  • Enabling Organisational Mobility

This 18-page Technology Guide includes 6 Figures.

pdf
Download IP Telephony: Driving Business Transformation (File Size: 2.5 MB)

This Technology Guide was made possible by the kind sponsorship of Macquarie Telecom


Demystifying Business VoIP Services (August 2006)

This Technology Guide gives readers a roadmap designed to help navigate the dizzying variety of providers offering services described as “business VoIP”.

Demystifying Business VoIP Services was written to help business readers understand the different VoIP service architectures, and how to relate different styles of VoIP services to their own needs.

There are now more than 200 providers in the VoIP market, and more than 100 of those position themselves as offering some kind of “business-grade VoIP”.

Now more than ever, a company planning a migration away from PSTN services needs more than a product name before it can entrust all of its voice communications to the new technology. This Technology Guide provides business managers with decision-making tools to help them understand the difference between VoIP services offering residential, business, and wholesale services.

Demystifying Business VoIP Services is loaded with diagrams and commentary that explain key aspects of VoIP services in an easy-to-understand manner , including:

  • The difference between network types (Internet-based VoIP and private network-based VoIP);
  • The impact network choice has on the business telephone system; and
  • IP Centrex (“Hosted Voice”) services and connection models.

The Technology Guide features the following decision tools:

  • An outline of the business telecommunications service requirements provides information on service features and SLAs (service level agreements).
  • Business requirements as they relate to service features and network types, are provided to give readers a clear roadmap to the selection of a VoIP provider.
  • Guidelines for costing and comparing telecommunications services are presented in a fill-in-the-blanks table format for an easy comparison of current and prospective voice services.

This 34-page Technology Guide includes 5 Tables and 12 Figures.

pdf
Download Demystifying Business VoIP Services (File Size: 4.99 MB)

This Technology Guide was made possible by the kind sponsorship of Arrow Voice & Data


Demystifying Layer 2 and Layer 3 VPNs (June 2006)

This Technology Guide is designed to give readers a pragmatic understanding of the technologies used to deliver WAN services.

With a growing number of telecommunications carriers and service providers now offering Layer 2 and Layer 3 network services, Australian businesses have an unprecedented opportunity to achieve a perfect fit between their needs and the services they purchase.

At the same time, however, customers need to have a good understanding of their business requirements, the applications their networks need to support, the costs associated with different services, and the ROI available from the right choice of service.

In this publication, Market Clarity presents a description of the behaviour and application of Layer 2 and Layer 3 VPN services, and analyses the technical and business features associated with these services.

To ensure readers gain a balanced understanding of the choices available to them, we have included legacy services such as ATM and Frame Relay (which still play an important role in the delivery of high-reliability WAN services), as well as Ethernet, VPLS, IP+MPLS, Private IP, and IP-VPNs using the public Internet.

We also present examples of how the interactions between different business requirements, different application behaviours, and different legacy network requirements can impact the choice of new WAN services.

This 54-page Technology Guide includes 5 Tables and 21 Figures.

pdf
Download Demystifying Layer 2 and Layer 3 VPNs (File Size: 4.1 MB)

This Technology Guide was made possible by the kind sponsorship of Nextgen Networks.


Contact Market Clarity for additional information and sponsorship opportunities.