Events
Market Clarity covers the Australian telecommunications market with insightful research, analysis and market intelligence. We regularly present our research at industry events. This page contains our current presentation schedule.
Market Clarity will be participating in numerous events throughout the year. Please check this page for regular updates.
RECENT EVENTS

Communications Alliance and CommsDay Awards 2007
19 July 2007
Four Seasons Hotel
199 George Street
Sydney
Market Clarity is thrilled to announce that we have been short-listed for the Services to the Industry — Professional Services Award at this years' Communications Alliance / CommsDay ACOMMS Awards.
The Awards dinner is to be held on 19 July 2007 at the Four Seasons Hotel in Sydney. We look forward to seeing you there!

Australian Telecommunications User Group: 2007 Regional Conference
15-16 May 2007
The National Museum of Australia
Lawson Crescent, Acton Peninsula,
Canberra ACT
Market Clarity CEO, Shara Evans, will present newly published independent research "Broadband Wars: The OECD's International Broadband Arms Race" — comparing OECD's famed broadband league tables to statistical data collected directly from OECD countries.
Market Clarity will be demonstrating its Telecoms Infrastructure Database (IDB) at the conference exhibit area.
Additional information on the conference is available from ATUG

CeBIT: VoIP and IP Comms Expo and Conference
Expo: 1-3 May 2007
Conference: 2 May 2007
Darling Harbour
Sydney
Market Clarity CEO, Shara Evans is the MC for the one-day "VoIP and IP Comms Conference," which will examine the latest VoIP technologies, migration strategies, and successfully implementations of business solutions utilising VoIP and IP Communications. The conference will also reflect upon the impact to business structures, demonstrating value maximisation in a successful working environment. There will also be discussion into what the IP Comms future holds, relevant regulatory issues and insight into upcoming technologies.
Conference topics include:
- Asterisk and your Business
- How to do a Cost Benefit Analysis for VoIP
- Pro's and Con's of various VoIP solutions for the SME Market
- Strategy, Challenges, and Integration benefits of VoIP Migration
- Integration Impact
- VoIP Peering
- VoIP over Satellite
- VoIP & IP Comms, where the future lies, trends and upcoming technologies
Additional information on the conference and exhibition is available from CeBIT.

CommsDay Summit 2007
3-4 April 2007
Sydney, Park Hyatt
Hickson Road, The Rocks
Sydney
Shara Evans, CEO of Market Clarity, will share insight on the current state of facilities-based competition in her speech: "Broadbanding Australia." Shara's talk will draw upon Market Clarity's extensive Telecoms Infrastructure Database to illustrate:
- The relationship between broadband access infrastructure (DSL, Wireless, HFC) to Australian population demographics
- The competitive deployment of various broadband access technologies
- The competitive deployment of backhaul fibre
- And more!
Additional information on the conference is available from CommsDay.
Australian Telecommunications User Group: 2007 Annual Conference
7-8 March 2007
Australian Technology Park
Bay 4, Locomotive Workshop Eveleigh
Sydney
Market Clarity CEO, Shara Evans, will be moderating a high power panel consisting of vendors, operators and end-user organisations on "Technology Futures - IP Communications Panel". Shara's opening address will set the scene with commentary on recent technology and service developments, spiced with insights from Market Clarity's research findings:
Additional information on the conference is available from ATUG

CIO Magazine - Unified Communications: Accelerating Business Transformation through Connectivity, Collaboration and Control
14 February 2007
Four Seasons Hotel
Sydney
16 February 2007
Crown Towers
Melbourne
The move to IP Telephony is well and truly underway, and organisations are reaping benefits that go well beyond a basic telephony deployment. Enterprises are using this investment as a platform for business process change by integrating the power of unified IP communications — presence, unified messaging, data collaboration, videoconferencing, mobility, virtualisation and more.
By understanding how other Australian organisations are taking advantage IP communications, CIOs and CFOs will gain a real-world perspective on how they can unlock the power of IP Telephony as a business transformation tool.
In this session, Market Clarity CEO, Shara Evans will share the results of Market Clarity's review of over 100 Australian case studies, providing insight into how other organisations are leveraging their investment in Unified Communications. In her speech, "Unified Communications: More than Just VoIP" Shara will:
- Describe key value-added components of an IP communications environment.
- Present a collection of mini case studies and trends, which highlight how Australian businesses are leveraging the power of IP.
Additional information on the conference is available from CIO Magazine .

Digital Media World: Media 2.0
5-7 December 2006
Sydney Convention Centre
Darling Harbour
Sydney
Shara Evans, CEO of Market Clarity, will present a paper on "Broadband: Wired and Unwired" on Thursday 7 December.
As the reality of true mobile broadband distribution begins to take hold, how will technologies such as WiMAX, Wi-Fi and 3G reshape the Australian media landscape? Be prepared for a revolution in the wireless broadband market, and learn how this fits within the context of Australia's dynamic telecommunications environment and fixed broadband alternatives.
Additional information on this event is available from Digital Media World

Communications Alliance Forum: Headling VoIP
Wednesday 13th December, 2006
The American Club
131 Macquarie Street
Sydney
Shara Evans, CEO of Market Clarity, will provide the keynote speech for the Communications Alliance's third VoIP Forum: "Overview of the Australian VoIP Market"
In this speech, Shara will draw upon Market Clarity's latest VoIP research, providing the audience with the latest trends in the Australian VoIP services market.
Additional information on this event is available from the Communications Alliance.
Financial Review: Broadband Australia 2006
30 November -1st December 2006
Sydney Marriott Hotel
Sydney
Shara Evans, CEO of Market Clarity, will provide her views on the 3G versus WiMAX debate in what looks to be a lively panel session: "What is the solution for wireless broadband delivery?" Discussion topics include:
- What are the key outcomes desired from a wireless broadband network?
- Which of the available technologies is currently capable of delivering these?
- The potential for the emergence of a standard to rival both 3G and WiMAX
- How can the government ensure that effective allocation of bandwidth is achieved?
- Reviewing the success of network deployments for both technologies abroad
- How might coverage and capacity issues impact the success of either service?
Additional information on this event is available from Informa.

ACIF Forum - Future Wireless
22 August 2006
1:30-6:00 pm
Baker & McKenzie
Level 27, 50 Bridge Street
Sydney
What is the role of Wireless in the World of Next Generation Networks?
ACIF is holding a series of forums held to explore the operational, technical, regulatory and commercial issues surrounding wireless as Australia moves towards next generation networks.
Because Wireless is a term used to describe telecommunications in which electromagnetic waves (rather than some form of wire) carry the signal over part or all of the communication path, our wireless forum will be exploring a broad range of 'wireless' topics, from fixed, mobile, and portable to broadband wireless.
ACIF will use the information gleaned from the Future Forums to identify the priority issues related to NGN access technologies and feed this into the development of Australia's strategic framework for the NGN transition. By listening to the broad range of industry speakers and adding your voice to the discussion you will assist in building the future of Australian communications.
In her keynote address, Shara Evans, CEO of Market Clarity, will provide a market research oriented perspective on the Forum topics:
How is the industry going to achieve interoperability and interconnection between various wireless networks and other networks (mobile, fixed, alternate eg BPL)?
What are the issues specific to a wireless network impacting functionality and performance that collaborative industry action could/should address?
Additional information on this event is available from ACIF.

ATUG 2006 Satellite Forum
22 August 2006
Rooms 7ABC
The Australian Technology Park
Eveleigh NSW (Sydney)
In her keynote address, "The Australian Broadband Market - Positioning Satellite Services" Shara Evans, CEO of Market Clarity, will provide research insights on:
- The Australian ISP Market
- A Quick Review of Access Technologies
- Broadband Plans: Price and Speed Competition
- Satellite Services - A review of current offerings and prognosis for the future
Additional information on this event is available from ATUG.

IQPC MVNO Summit
30-31 August 2006
Dockside
Sydney
Before considering an MVNO it is essential to understand the current status and future direction of the Australian market, within both a local and global context. In her keynote address, "Market Overview: How Will MVNOs Reshape the Australian Telco Market?", Shara Evans, CEO of Market Clarity, will discuss the following:
- Defining an MVNO
- The MVNO ecosystem: MNOs [HNOs], MVNOs, MVNEs and content providers
- The intersection of mobile (cell) services and wireless broadband — The emergence of 3G and WiMAX networks and their impact on the mobile industry
- The projected impact of VoIP data and services
- Overview of the Australian mobile services market - including trends and forecasts to 2010 (and service bundling impacts)
Additional information on this event is available from IQPC.
Terrapinn VoIP World Australia 2006
2-4 August 2006
Grand Hyatt
123 Collins Street
Melbourne
Market Clarity CEO, Shara Evans is Chairing the "VoIP For Business Users Stream" on Day 2 of the conference. During the day, Ms. Evans will be facilitating discussion groups and providing commentary on:
- How Australian companies are using VoIP technology
- Market trends and developments — killer VoIP applications
- Reach and maturity of VoIP in Australia in comparison with the U.S., Europe and Asia
- Attraction to VoIP — what are the benefits and catalysts to convert

Association and Communications Events: VoIP and IP Communications Summit 2006
31 July to 1 August 2006
Four Points Sheraton
Sydney
Market Clarity CEO, Shara Evans, will present a paper on " VoIP Market Futures."
The forecast for Australian VoIP services:
- Internet-based VoIP services
- Hosted IP Telephony services
The Australian service provider market:
- How many providers are there?
- Who are the providers?
- What market segments do they cover?
- Can they all survive?
VoIP Peering:
- What is VoIP Peering?
- ACIF's QoS-based VoIP inter-connectivity discussion paper
- What does VoIP peering mean for enterprise and consumer customers?
Shara's paper will draw on Market Clarity's ongoing research on VoIP services, including market forecasts to 2011.

IIR Broadband over Power Lines in Australia
26-27 July 2006
Grace Hotel
Sydney
BPL is just one of a growing menu of connectivity options for broadband carriers. How does it stack up for end users? In her keynote address, "Contrasting BPL to Other Technologies," Shara Evans, CEO of Market Clarity, compares BPL technologies to DSL, wireless, cellular, and fibre service architectures.
- Understanding BPL
- Contrasting BPL to ADSL, SHDSL, VDSL, HFC, FTTx, WiFi, WiMAX, Cellular
- The availability of Australian services based on these technologies
SPAN Innovation Forum: Leveraging IP Infrastructure for Profit
18 May 2006
PriceWaterhouseCoopers
Edwin Flack Room
Freshwater Place
2 Southbank Boulevard
Southbank (Melbourne), Victoria
Market Clarity CEO, Shara Evans will open the Innovation Forum with her keynote address: "Broadband: An Analyst Perspective on the Top Opportunities and Impediments." Focusing on the Australian market, Shara will present her list of the Top Opportunities and Impediments for service providers. Key factors to be considered in this analysis include infrastructure ownership, content ownership, QoS, peering, technical standards, the connection between consumer electronics and telecommunications, consumer trends, emerging applications and the regulatory environment.

IIR Telecommunications Marketing Conference
29-31 March 2006
Duxton Hotel
Melbourne
All too often, new telecommunications services fail because marketing is planned after the service is created. In this session, noted telecommunications analyst and consultant Shara Evans (CEO, Market Clarity) will discuss how to build marketing intelligence into the service from the start. Her presentation, Market Intelligence for Telecommunications Services" will draw on real-life examples in today's market, covering:
- Understanding market demographics
- What's the real size of the market?
- How to build a profile of competitors' services
- Benchmarking current market prices
- Understanding how to use competitive intelligence in positioning your product

Comms Day / Media Day Summit 2006
22-23 March 2006
Sebel Pier One, Sydney
Market Clarity CEO, Shara Evans will launch new research on the Australian VoIP services market: "Is There Money in VoIP?" Focusing on the Australian market, Shara will present her Market Clarity's latest demographics and forecast research, covering:
- Internet-based VoIP services: Demographics and Forecasts from 2004-2011.
- Business grade VoIP services: demographics and forecasts from 2004-2011.
Additional information on the Comms Day Summit is available here.
Australian Telecommunications User Group: 2006 Annual Conference
7-8 March 2006
Australian Technology Park
Market Clarity CEO, Shara Evans, will be presenting a paper on "Fixed Voice, Broadband, Mobile and VoIP Services: Perspectives on the Australian Market." Shara's talk drew upon Market Clarity's latest research on the Australian voice services market, covering the following topics:
- Fixed Voice Services
- Basic Access Lines
- Broadband: The Impact on the Fixed Voice Market
- Fixed Line Calls
- Mobile Voice and Data Services
- Internet-based VoIP Services
Additional information on the conference is available from ATUG

Association and Communications Events: Wireless Australia 2006
28 February to 1 March 2006
Sydney Convention and Exhibition Centre
Market Clarity CEO, Shara Evans, presented a paper on "The Australian Fixed Wireless Broadband Market." Shara's talk drew upon Market Clarity's latest research on the Australian broadband market, covering areas such as:
- Fixed Wireless Access Business Models
- The Australian Wireless Market: Market Penetration and Changes from 2005
- WiFi, WiMAX and 3G Service Directions
SPEAKER REQUEST:
Thank you for considering Market Clarity for participation in your event. Our analysts are happy to consider requests from conference organisers and other industry parties who wish to engage a keynote speaker. Please contact us.
INSTRUCTIONS FOR THE PRESS:
Market Clarity welcomes press inquiries. Our analysts are happy to provide members of the press with opinions, commentary and information form our industry speeches and research reports. Please contact us.
Urgent queries should be directed to Shara Evans at (02) 9043-9100.
