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Meet the Founder

Market Clarity was founded by Futurist Shara Evans, a pre-eminent expert in the Australian telecommunications industry, and long-time evangelist of emerging technologies and services

Shara IMG_6789_EShara Evans – Founder

Shara Evans is internationally acknowledged as a cutting edge technology futurist, keynote speaker, commentator, strategy advisor and thought leader, as well as the Founder and CEO of Market Clarity, an award-winning technology analyst firm that provides insight, intelligence and advice on all aspects of the telecom and emerging technologies markets.

She’s also the Founder of Telsyte (subsequently sold to UXC), and has been providing innovative research and strategic consulting on telecoms and technology for the past 18 years. Shara is one of the industry’s leading commentators on telecommunications and technology issues, and is regularly sought by print, online, radio and television media, conference producers and clients to provide insight on a broad spectrum of issues.

Shara’s latest research area, Future Tech 2026 leverages her life long love of science and science fiction, and her deep ties to the scientific research community. Her ongoing series of interviews with thought leaders in research labs, vendor labs, telcos, start-ups, futurists and others — covers a very wide range of topics, such as: new form factors for phones/devices, wearables, implantables, sensors, wireless technologies, holograms, augmented reality, virtual reality, 3D printing, home automation (and the many different types of Internet-connected devices within homes), robotics, drones, cars of the future, artificial intelligence, privacy, and the next wave of innovation.

Shara helps her clients understand new product and service opportunities that are being underpinned by these emerging technologies. Frequently working with executive, strategy and product teams, Shara helps organisations think outside the box of what’s available today to imagine the world in 5 or 10 years.

Shara uses these insights to help companies harness the fast moving world of technology innovation to develop new lines of business, as well as helping them assess their strengths, weakness, potential opportunities and threats from emerging technologies to develop a disruptive competitive advantage.

Fusing an engineering background with an intuitive understanding of how society is likely to respond to new technologies, Shara is widely regarded as one of the world’s top female futurists.

Shara is one of the industry’s leading commentators on telecommunications and technology issues, and is regularly sought by print, online, radio and television media, conference producers and clients to provide insight on a broad spectrum of issues. Shara has appearing on The Drum, 7.30, Sky News, Sunrise, NBN News and many others, as well as being a frequent guest on radio programs where she brings a futurist slant to technology trends.

Shara’s involvement in the technology industry began in the early ‘80s when she was a software engineer responsible for designing telecommunications protocols and networks. Her technical and business career has included a variety of executive positions with companies such as Alcatel, Sprint, Telenet, GTE and SmithKline prior to founding her first telecommunications analyst firm, Telsyte, in 1997.

Under Shara’s leadership, Market Clarity developed extensive databases, forecast models and geospatial tools for tracking and analysing the deployment Australian telecommunications infrastructure and services – allowing for the presentation of highly complex information in an intuitive geographic (map) format.

Shara has a deep understanding of telecommunications technologies and services, and is an acknowledged expert in the area of convergence. In addition to extensive corporate, government, vendor, carrier and service provider client work, she served on numerous industry, government and business boards, and has authored hundreds of research reports, white papers and articles on telecommunications and emerging technologies.

Shara is a graduate of Temple University (USA) with a B.A. in Political Science and has done postgraduate work in Computer Science at Villanova University (USA).