Market Clarity works with a team of experienced associates
Dr Paul Brooks
Paul Brooks is an independent consultant with 20 years experience specialising in telecommunications strategy, network architecture, broadband product design and network operations.
Sometimes described as a “Serial CTO”, Paul has direct experience in wide-scale residential and commercial network deployment and broadband service delivery through executive roles in several carriers and service providers including TransACT Communications, Global One/Sprint International, Vocus Communications and other start-ups.
Paul provides his expertise to service providers, regulators and enterprises in Australia, New Zealand, and several other countries. He has been appointed as an independent expert for government agencies in Australia and New Zealand, and for legal proceedings.
Paul was actively involved in the early designs for the NBN, and through 2010 headed the NBN Project within Communications Alliance, a multi-workstream project drawing the Australian communications industry together to address topics and issues surrounding the development, services and operation of the National Broadband Network.
Since then Paul has been concentrating on NBN applications, including investigating IPTV models, corporate VPN interactions with RSP and NBN infrastructure, Quality-of-service design for NBN and IP services, and VoIP operations.
Earlier projects include designing and project managing an undersea DWDM optical fibre cable transmission network to Tasmania, analysing proposed NGN network architectures internationally, assisting the New Zealand Commerce Commission to introduce Unbundled Copper Local Loop to New Zealand, and leading working groups developing guidelines for quality of IP and VoIP services.
Paul is an active participant within the Communications Alliance, IPv6 Forum and the Australian ISP community. He is a Director of the Internet Society of Australia (ISOC-AU – a chapter of the global Internet Society), and a co-founder and former Director of Vocus Group Limited (ASX:VOC).
Halinka Panzera is the founder and CEO of BDC Market Intelligence and is highly regarded by her clients for her strong grasp of the changing consumer landscape which has seen her regularly called upon as a future global trends expert. Her clients’ industries range from FMCG, Property, Health and government providing her with extensive knowledge in the areas of health and wellness, environment, sustainability, social equity and their impact on business.
She is at the forefront of the changing business landscape having established BDC Market Intelligence as a social enterprise 15 years ago, when she identified an opportunity to authentically connect with consumers when providing market insights and strategic services. This model is about supporting local communities and allows business to engage with their consumers in meaningful ways. Halinka understands that doing well in business goes hand in hand with engaging and supporting the community it serves.
Her entrepreneurial spirit and goal, to change the world of business – one workplace at a time, saw her release her first book “What’s that Super Model doing in my Workplace? and launch her second business THEKEY2 in 2012. She is an expert in understanding the structure of organisations, what their consumer’s want, where the market is moving and creating an environment which embraces new thinking to maximise the contributions of employees (with a particular focus on women) to better guide business strategy and influencing successful outcomes. The process is based on her business tool – the bio diversity model which has been launched in Australia, Asia, USA and Europe.
Halinka is an internationally sought after thought leader and was invited to New York, to facilitate workshops to develop strategies pertaining to President Obama’s Executive Order 13583 regarding the roll out of its Diversity and Inclusion Strategic Plan. She has received numerous marketing and business accolades and her LinkedIn profile is in the top 1% most viewed.
She will introduce you to new ideas, you don’t know what you don’t know, and she helps to uncover gaps in your thinking, and challenges long held assumptions about the market, and aims to connect you with consumer sentiment of today. She aims in her speaking to provide an intellectual mind set change enabling a shift in the existing paradigm, all her models are backed up by data. Her vast knowledge fused together with her enthusiasm means she will deliver a powerful message that will be quite unlike anything you have ever heard before. Are you ready?
We recently teamed up with Halinka to deliver a series of workshops to develop effective strategies for consumer engagement in the telecommunications industry. BDC offers a full suite of market intelligence services including consumer and social research, innovation and strategy consulting, which combined with Market Clarity’s deep technology insights allow us to come up with innovative approaches to consumer oriented services.
Richard’s research and writing experience includes research publications, news stories, technology educational feature articles and white papers, business and market analysis, interviews, and case studies. He specialises interviewing senior executives on complex topics.